Our Story, Woven with Purpose
At the heart of our brand lies a passion for craftsmanship, sustainability, and community. Every piece we create carries the artistry of skilled hands, blending heritage techniques with modern design.
Refined by Time. Elevated by Craft.
Every piece we create is shaped by the hands of artisans who bring not just skill, but pride, heritage, and heart to the process.
Decades of Experience, Woven In
Our story is grounded in tradition, and shaped by every hand that carries it forward.
1930
In Bhadohi, India’s historic carpet belt, the seeds of our legacy were first sown by Mr. Haji Jaan.
1980
His son, Mr. Hamidullah Ansari, carried the craft to Panipat and laid the foundation for Orient Carpet.
1988
Orient Carpet expanded into global markets and evolved into Orient Exports.
2007
A new chapter began as Mr. Firoz and Mr. Imran Ansari established Orient Hometex, continuing the family’s dedication to design, quality, and craft.
Ethical in Practice
We uphold integrity at every step, from transparent sourcing to fair labour practices. Our relationships are built on trust, and our commitment is always to do what’s right, not just what’s easy.
Kindness Through Craft
Kindness is woven into how we work and how we connect. Whether it’s empowering our artisans or brightening someone’s space, we believe joy, love, and care should be part of every creation.
Design with Purpose
We approach every product with imagination and intention. Innovation at Orient is not just about change; it’s about refining what’s timeless and creating pieces that feel thoughtful, relevant, and enduring.
The Heart Behind The Craft
From design to delivery, our values guide every detail and every decision.
Orient Ethos
Timeless home décor pieces made with artisanal craftsmanship, sustainable practices, and a commitment to quality.
Sustainability First
Every piece is thoughtfully crafted using eco-friendly materials and ethical sourcing practices.
Timeless Quality
Designed to last, our products blend classic aesthetics with modern functionality for homes that tell a story.
Artisan Empowerment
Supporting local artisans and preserving traditional craftsmanship through fair wages and community partnerships.
Orient Ethos
Timeless home décor pieces made with artisanal craftsmanship, sustainable practices, and a commitment to quality.
Sustainability First
Every piece is thoughtfully crafted using eco-friendly materials and ethical sourcing practices.
Timeless Quality
Designed to last, our products blend classic aesthetics with modern functionality for homes that tell a story.
Artisan Empowerment
Supporting local artisans and preserving traditional craftsmanship through fair wages and community partnerships.
Orient Ethos
Timeless home décor pieces made with artisanal craftsmanship, sustainable practices, and a commitment to quality.
Sustainability First
Every piece is thoughtfully crafted using eco-friendly materials and ethical sourcing practices.
Timeless Quality
Designed to last, our products blend classic aesthetics with modern functionality for homes that tell a story.
Artisan Empowerment
Supporting local artisans and preserving traditional craftsmanship through fair wages and community partnerships.
our Certification
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We Believe in Crafting Beautiful Rugs While Weaving a Brighter Future for our Planet.
Orient Home Tex is proud to announce ambitious science-based targets (SBTs) approved by the Science Based Targets initiative (SBTi) for a greener future. These SBTs chart a course for significant reductions in our environmental footprint.
Partnering with GreenStitch, a sustainability software leader, we’ve meticulously assessed our impact and set a path for reduction. Their tools will help us efficiently track progress towards these SBTs.
By 2030, we aim for a 42% cut in Scopes 1 & 2 GHG emissions (2023 baseline). This ambitious goal aligns with the critical 1.5°C pathway of the Paris Agreement.
We’re further committed to measuring and reducing Scope 3 emissions with GreenStitch’s guidance, demonstrating our comprehensive environmental responsibility.
We’re further committed to measuring and reducing Scope 3 emissions with Green Stitch's guidance, demonstrating our comprehensive environmental responsibility.
Our Certifications
Imran Ansari
With over 17 years of experience, his journey has been shaped by learning from generations and building meaningful partnerships. Guided by collaboration and a strong design sensibility, he has fostered lasting relationships with global design leaders while steering Orient with clarity and purpose.
“Orient thrives on collaboration—where tradition, innovation, and shared passion come together.”
Mr. Imran Ansari
Farooq Ansari
Farooq Ansari
As Chief Marketing Officer, Farooq Ansari represents the next generation of leadership at Orient Hometex. Joining the family business in 2013 as its youngest member, he built his foundation by learning hands-on on the factory floor and under the guidance of senior family mentors.
Blending deep-rooted legacy with a modern, global outlook, Farooq brings a strategic focus on brand building, client relationships, and international expansion. His forward-thinking vision continues to strengthen Orient Hometex’s presence across global design and retail markets — ensuring that heritage not only endures, but evolves.
“Legacy gains strength when it connects with the future.”
Mr. Farooq Ansari
Weaving Responsibility into Tomorrow
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Committed to Zero Waste
We are committed to recycling all production waste and continuously improving the recyclability of our rugs, ensuring beauty is created without unnecessary impact.
Science-Based Sustainability Goals
By 2030, Orient aims to reduce Scope 1 and 2 greenhouse gas emissions by 42%, aligning with the 1.5°C pathway of the Paris Agreement through SBTi-approved targets.
Empowering Women at Work
At our Bhadohi facility, women make up nearly 60% of the workforce, contributing across key stages of rug-making and playing a vital role in shaping our craft.
Powered by Renewable Energy
Our Panipat facility meets approximately 60% of its energy needs through solar power, helping reduce our carbon footprint and move towards a more sustainable future.
Built Over Time, Together
1,78,000
Sq. Ft. Collaborative Hub
199+
Team members
70+
Number of clients
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At The Heart Of Orient
178,ooo
Sq.FT. collaborative hub
199+
Team members
10+
Sustainable Practices
70+
Number of Clients
From using natural fibers and recycled materials to minimizing waste in our packaging, every step we take is designed to make a difference.
A Community-Led Journey
We measure success not just in exports or designs, but in the lives we touch. By investing in education, opportunity, and equality, we aim to create an impact that reaches far beyond the product.
CSR Initiatives 2
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
CSR Initiatives 1
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
A Legacy of Care
Responsible Production
Sustainability is built into how we work. From recycling production waste to continuously improving the recyclability of our rugs, we are committed to reducing impact while maintaining the integrity and beauty of our craft.
People at the Centre
Our craft is shaped by the people behind it. At our Bhadohi facility, women form a significant part of the workforce, contributing across key stages of rug-making and playing an essential role in carrying our traditions forward.
A Commitment to the Future
We have set science-based targets approved by the SBTi to reduce greenhouse gas emissions, alongside increased use of renewable energy at our facilities. These steps reflect our responsibility to protect the environment for generations to come.
CSR Initiatives 2
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
CSR Initiatives
CSR Initiatives 1
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
At the core of our brand lies a deep commitment to sustainability — not just in the materials we use, but in the way we create, collaborate, and give back. We believe that beautiful design should never come at the cost of the planet or the people behind the craft. From sourcing eco-friendly materials like natural fibers and recycled fabrics to working closely with artisan communities, every step of our process is rooted in responsibility.
Our collections are thoughtfully designed to minimize waste and promote longevity, encouraging conscious consumption over fast trends. By empowering skilled artisans with fair wages and safe working conditions, we are not only preserving traditional craftsmanship but also creating a positive impact on the lives of the people who make our products.
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Trusted by the World’s Finest
Every partnership is a reflection of mutual respect, long-term thinking, and a shared vision for timeless design.
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awards and recognitions
Our Certifications
Our journey is led by passionate individuals dedicated to blending tradition with contemporary design.
Our Team
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At The Heart Of Our Craft
178,ooo
Sq.FT. collaborative hub
199+
Team members
At Orient, our team is the core of our success. Located just outside the textile city of Panipat, North India, our headquarters is a hub of creativity and collaboration.
Our 199+ strong team of designers, quality assurance specialists, production experts, and logistics professionals work seamlessly together to craft exceptional rugs.
Fueled by creativity, passion, and resilience, they ensure each Orient rug embodies our unwavering commitment to excellence. In addition to our headquarters in Panipat, we also have a production office and facility in Bhadohi.
